Wednesday 15 June 2005

Advertising's new frontier

Okay, I've only just discovered them but viral advertisements are my thing of the moment. A viral is basically an advert designed to be spread by email and computer, rather than being seen on TV. As a result they tend to be a little racier than usual and that just adds to their attraction. Enough already, a work colleague has launched a website which is essentially a repository for loads of them. Have a look for youself and be amused. Be very amused! http://www.thedepartureslounge.com/

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